New push to sell waterfront to world

Marketing person gets job of putting it up there with the best

Written by  The Confidentials | Follow @ | Thursday, 26 September 2013 10:32

LIVERPOOL Waterfront Business Partnership has hired business development specialist Alison Kelly to promote the area. 

Kelly, who previously worked at the Albert Dock for Merseyside Tourism Conference Bureau before joining Cheshire West and Chester Council as place marketing manager, will work for two years on ensuring the transformation of recent years is built on, says Liverpool Vision. 

Her appointment is one of the key stages in implementing the LWBP’s business plan which aims to develop the Waterfront as a vibrant, all year round destination, creating quality jobs and adding significantly to the local economy. 

Twelve months ago a number of the principal landowners and organisations, ACC Liverpool; Gower Street Estates; Merseytravel; National Museums Liverpool; Neptune; Peel; Tate Liverpool and together with the Canal & River Trust and Liverpool Vision, the city’s economic development company, formed a community interest company to develop and manage the waterfront. 

Assets

Jenny Douglas, head of area investment at Liverpool Vision and LWPB board member, said: “The Waterfront is Liverpool’s major asset and remains a great opportunity to attract further investment. 

There is still some way to go if Liverpool is to be compared with other great waterfronts across the world. Although we have magnificent architecture and historical assets we need to create more activity and greater spend.” 

There will be a Liverpool Waterfront Stakeholders Meeting at the BT Convention Centre at ACC Liverpool on Monday, September 30. For details or to register your attendance contact Alison Kelly on alison@kellymarketing.co.uk   

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